A web designer lives off input. Therefore, give a web designer as much input as possible when you have a new website designed. The more input, the better the end result.
It is contradictory, but the more freedom you give a web designer, the harder it is to create a good web design. A web designer needs input and restrictions to create a web design that exactly meets your requirements and wishes. Designing is essentially creating the best possible web design within the restrictions that exist. That is why it is important to give the web designer as much input as possible (and therefore restrictions).
Input general
The basis of all input can be divided into the following points:
- Target group: who visits the site and which target group must be reached?
- What is the purpose of the website?
- What are the most important products and services?
Input images / communication
This input is primarily focused on existing communication. The old website, what was wrong with this? Existing corporate identity / corporate guidelines. Images, logos, and colors to be used. Brochures, newsletters, posters, event stands, business cards, advertisements, videos: everything that conveys the message of the company.
Input statistics
If there is already a website and a statistics system is running then this data is worth gold for the web designer. This gives the web designer a great deal of insight into the behavior of current visitors. This includes: Pages on which visitors arrive. Pages on which visitors alight. Most searched keywords. Important sources for boarding (direct traffic, referrals or search engines). Bounce rate.
Finally
The more input, the more restrictions, the greater the challenge for the web designer, so the better the end result.
GiddyUp - SEO & Web Design Company
12 Avenue Francaise, Sea Point
Cape Town, 8001, South Africa
Phone: +27 21 434 3030, +27 82 4698329
senny@icon.co.za
https://www.qiddyup.co.za
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